Overview
- The UK delegation, which launched Monday, brings more than 250 business and cultural leaders to Los Angeles for the Greater Together LA expo led by Culture Secretary Lisa Nandy and trade minister Blair McDougall.
- Organizers say the mission targets firm commercial deals in priority areas such as artificial intelligence, quantum technology, fintech, life sciences and the creative economy under the government’s industrial strategy.
- King Charles will address delegates by video with a call to deepen alliances following his recent US visit.
- The program is co‑hosted by Sir Lucian Grainge and Sir Jony Ive, features speakers including Simon Cowell, Leona Lewis, designer Sir Paul Smith and astronaut Tim Peake, and lists American Airlines, British Airways, PwC UK and TSL as presenting partners.
- Officials frame the push as strengthening a UK–US economic relationship worth about $430 billion in annual trade with roughly $1.5 trillion invested each way and more than 2.6 million jobs supported on both sides.