Overview
- A Ticketmaster Sport/OnePoll survey of 2,000 fans, released Tuesday, found two thirds are more interested in American sports than five years ago.
- More than half of respondents want to attend a game in the United States, and three quarters want to watch a live match outside the UK with an average six-hour travel window.
- The research credits wider TV coverage and star personalities for the shift, while over a quarter said a trip to America sparked their interest.
- Fans are asking for a bigger show at games, with 22% wanting more live entertainment and 45% of Gen Z saying live music makes matches more exciting; premium seating, in-seat ordering apps, and interactive features also ranked high.
- Ticketmaster’s Chris Gratton described US events as bucket-list draws for UK fans, signaling opportunities for broadcasters, promoters, and stadiums as NFL showcases in Europe help reinforce the habit.