Overview
- Which?’s March Consumer Insight Tracker reports 49% of households are dipping into savings, selling items, or borrowing to cover everyday costs.
- Confidence in the UK economy fell 13 points to -56, the weakest reading since late 2022, with 67% expecting conditions to worsen over the next year.
- Confidence in future household finances slid to -15, and 26% now regularly use savings to bridge the gap between income and essential bills.
- Some respondents cited the Middle East conflict and higher fuel prices as drivers of stress, while GfK found fewer people plan big-ticket purchases this month.
- Which? urged people struggling with bills to contact providers and seek free debt advice, noting the setback reverses easing pressures seen at the end of 2025.