Overview
- Updated guidance will confirm infant formula can be bought with gift cards, vouchers, loyalty points and coupons to help families save.
- Ministers will pursue standardised packaging in healthcare settings and require all infant formula to be displayed together in stores.
- Officials say parents could save up to £500 before a child’s first birthday, with NHS rules affirming all UK‑sold formulas meet the same nutritional standards.
- The UK government is working with devolved administrations and food standards bodies, alongside a £18.5m investment in infant feeding services.
- Retailers are responding, with Aldi extending its baby formula price freeze to summer 2026, while charities urge stronger measures such as price caps that ministers have ruled out for now.