Overview
- The ASA upheld nine complaints about the spot and ruled it must not appear again in its current form.
- Investigators found the ad’s humour derived from humiliation and an implied threat of non-consensual penetration, breaching CAP Code rules 1.3 and 4.1.
- Two complaints alleging the commercial encouraged drug use were rejected as the regulator deemed that interpretation unlikely.
- The November 2025 ad ran on YouTube and on-demand slots for ITV and Channel 5 after Clearcast pre-cleared it with an “ex-kids” timing restriction.
- Activision Blizzard UK defended the piece as a parodic, adult-targeted scene; the clip remains viewable on YouTube and features Nikki Glaser and Peter Stormare as “Replacers.”