Overview
- Britain’s Advertising Standards Authority said it has received complaints about the poster and is assessing next steps, and no investigation is open.
- Journalist Samira Ahmed filed an official complaint, arguing the image shows little regard for children and for parents who have lost a child.
- The out‑of‑home campaign places the poster in London Underground stations, where ads are seen by a broad public that includes young riders.
- Reaction online is split, with some users mocking the complaint as virtue signalling and others saying the image frightened their children.
- Director Lee Cronin faced ASA action over Evil Dead Rise promotions in 2023, a precedent that explains how the regulator can limit when and where ads run.