Overview
- The UK Advertising Standards Authority censured Disney and ruled the digital video poster breached the code and must not appear again in its current form.
- The ad briefly depicted an alien holding a severed torso with an exposed spine, which the regulator judged gory and likely to upset younger children.
- Disney said the figure was a non-human “synth” and appeared for under two seconds in a 10-second spot, but the ASA said viewers would likely interpret it as human.
- The decision followed two public complaints and emphasized that outdoor placements are seen by people of all ages and require greater care.
- Disney acknowledged the ruling and said it will meet required standards as the film’s home rollout continues, with streaming from February 12 and physical media on February 17.