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UFC Rebrands Apex as Meta APEX in Five-Year Partnership With Meta

The agreement positions the Las Vegas facility to shift from a closed studio to a public, tech-enabled live-event hub.

Overview

  • Dana White announced a five-year naming-rights deal granting Meta the title sponsor for the venue, with financial terms not disclosed.
  • Renovations now underway will expand capacity to about 1,000 and add upgraded concessions, hospitality spaces, and a new entrance with a ticket box office, with completion expected later in 2026.
  • For the first time, tickets to events at Meta APEX will be sold to the general public starting this year.
  • Meta branding and technologies including AI, VR and Meta smart glasses will be embedded throughout the venue with interactive fan experiences planned on site.
  • The facility will continue to host select UFC Fight Nights, Dana White’s Contender Series and UFC BJJ, and it will stage Zuffa Boxing cards beginning with an inaugural event on January 23.