UFC Reaffirms AI Use in Promos as a Production Tool

Overview

• Crai g Borsari, the UFC’s chief content officer, said Monday they will keep using AI and other technology to make promotional content.
• He compared AI to a green screen and said human editors shape the pieces through tasks like color correction rather than posting raw AI output.
• He framed the goal as faster, broader storytelling that adds options for production teams instead of replacing creators.
• Fans have criticized several recent AI-led spots as cheap or unfinished, with the White House promo drawing many of the complaints.
• The UFC says this sits within a wider upgrade that tests new audio and resolution and has used AI in promos for the BMF fight and June 14’s White House Freedom 250.