Overview
- Dana White said Tuesday that UFC head of production Craig Borsari has pitched a new mega-event idea and the promotion is actively discussing it.
- White gave no specifics about location, date, opponents, broadcast plans, or production format and said more groundwork is required before any announcement.
- White confirmed the proposed event would be held inside the United States and reiterated that the June White House card was a one-off that he does not plan to repeat exactly.
- The White House show generated huge visibility but heavy costs, with reports that production ran about $60 million and parent company TKO recorded an estimated $30 million net loss.
- If pursued, the new concept will force the UFC to weigh big promotional reach against steep financing and logistical demands, and broadcasters and partners will likely shape whether the idea can be made profitable.