Overview
- Paramount+ reported that UFC 329 reached 15.9 million viewers across the U.S. and Latin America and peaked at 8.3 million concurrent streams, numbers compiled from Nielsen and Adobe Analytics.
- The five‑bout main card averaged about 6.5 million viewers in those markets, reflecting strong audience interest despite the main event ending in the opening minute.
- Max Holloway won by TKO at 1:09 after Conor McGregor injured his right knee during the opening sequence and McGregor has confirmed he will undergo surgery.
- Paramount+’s peak concurrent figure surpasses the June Freedom 250 White House card on that metric, but the White House event still reported a higher total and average audience when partner and modeled data were included.
- UFC president Dana White said the Las Vegas gate was a record $25 million, and McGregor’s injury and surgery introduce near‑term uncertainty for his contract fulfillment and future marquee cards.