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UConn Final Four Run Puts Jordan's Furniture Refund Promo One Win From Paying Out

The retailer says insurance covers a potential payout reported near $50 million.

Both UConn basketball teams punched their tickets to the Final Four over the weekend.
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An image collage containing 3 images, Image 1 shows Jordan's Furniture store exterior in Connecticut, Image 2 shows A husky sitting on a couch giving a high five, with text that reads "Shake if you think we should make furniture free.", Image 3 shows UConn Head Coach Dan Hurley makes a hand gesture showing "four" after winning the Elite Eight

Overview

  • Following Sunday's Elite Eight wins, both UConn teams reached the Final Four, leaving the refund offer one win from kicking in.
  • The promotion promises full rebates on eligible purchases made Jan. 20 to March 1 if both teams make their championship games, with no cap on items and open to all customers.
  • Jordan's says it bought insurance for the campaign, and former CEO Eliot Tatelman put the exposure near $50 million.
  • The women play Friday in Phoenix against the South Carolina–TCU winner, and the men face Illinois on Saturday in Indianapolis.
  • Jordan's ran a comparable Red Sox offer in 2007 that triggered about $30 million in free furniture, which its insurance covered.