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Ubisoft Shares Collapse as Company Axes Projects and Unveils Five ‘Creative Houses’ Overhaul

Investors sold off after Ubisoft forecast an operating loss of about €1 billion.

Overview

  • The stock fell more than 30% in Paris trading, was briefly suspended, and left the company valued at under €600 million.
  • Ubisoft now expects roughly a €1 billion operating loss, a €650 million write-down and negative free cash flow of €400–500 million.
  • Leadership is consolidating development into five genre-focused creative houses and shifting focus to open-world and live-service franchises.
  • Six in-development games were canceled, including the announced Prince of Persia: The Sands of Time remake, and seven titles were delayed for additional time.
  • Management launched a new €200 million two-year savings plan on top of about €300 million already achieved, imposed a strict return-to-office policy, and signaled further studio reorganizations, with some closures and layoffs reported but not confirmed.