Overview
- Uber introduced the women-driver option in Mexico with a phased launch in Mexico City, Monterrey, Guadalajara, Cancún, and Los Cabos.
- Real-time requests run all day only in Mexico City, while the other four cities start with night trips between 11 p.m. and 5 a.m. that must be booked through Uber Reserve at least 30 minutes in advance.
- Riders can set a female-driver preference for all trips, schedule a ride via Reserve, or request on demand and then choose to wait longer or accept a male driver if none is nearby.
- The company says there is no added fee for choosing this option, and first-time use requires a gender confirmation after an AI-based check in the app.
- Uber notes that about 7% of its Mexico drivers are women, which will limit availability, and it frames the move as part of a longer push following its 2020 Ellas tool and research linking better transport to more women in the workforce.