Overview
- YOUBER is live in the United States today for Uber and Uber Eats customers, accessible from the app homescreen, account page, or a YOUBER banner.
- Personalized cards surface details such as rider rating, total rides and destinations, preferred upgrades, total restaurants used, and favorite food items or categories.
- The feature can flag exceptional loyalty, including recognition for ranking in the top one percent of customers at a specific restaurant.
- Each user is assigned one of 14 Uber Personality Profiles, with examples including Do-Gooder, Rise & Shiner, and Delivery Darling.
- Results are shareable via an in-app “Share this Story” button, and Uber is promoting eye-catching stats like a near-700-mile Austin-to-Pensacola ride, a 180-plus-item Eats order, and more than 150,000 live crickets delivered as pet food.