Overview
- Matthew McConaughey reprises a food-for-football conspiracy theorist opposite Bradley Cooper, with Parker Posey egging on the clash.
- Users can “order” a customized version inside the app by selecting cameo options, which the system stitches into the core spot.
- Available inserts include Addison Rae, Amelia Dimoldenberg, Tramell Tillman, Sauce Gardner, Jerry Rice, Pork Chop Womack and 49ers mascot Sourdough Sam, with one possible cut showing Rae sipping Diet Pepsi and bowing out of the debate.
- Uber Eats is billing the experience as the first-ever Build Your Own Super Bowl Commercial, offering more than 1,000 potential combinations.
- The broadcast version is slated for Super Bowl LX on NBC on Feb. 8 at 6:30 p.m. ET, with the customizable versions live in the app before and during the game.