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Tyrese Maxey Debuts New Balance Maxey v1 in Play-In Win Over Magic

The launch signals New Balance's push to grow its basketball brand around a 25-year-old All-Star coming off a breakout season.

Overview

  • Tyrese Maxey took the floor in the Eastern Conference Play-In wearing his first signature shoe, the New Balance Maxey v1.
  • He led Philadelphia to a 109-87 win over Orlando with 31 points and six assists to secure the East's No. 7 seed.
  • The debut makes him New Balance's second signature-line player after Kawhi Leonard.
  • Maxey called the moment special and said he went home and shed a few tears when he learned he would get a signature shoe.
  • The shoe follows a standout year in which he averaged 28.3 points, 6.6 assists, 4.1 rebounds and 1.9 steals for the 76ers.