Overview
- Spanish outlet SPORT, as carried by Goal.com, Footy Headlines and Yahoo Sports, identifies Tyler, the Creator as the leading candidate to appear on Barcelona’s shirt for the El Clásico on October 25 at the Spotify Camp Nou.
- All coverage says talks between Barcelona and sponsor Spotify are advanced but not final, meaning any deal could still change before the match.
- If completed the front-of-shirt branding would reportedly read 'GOLF' in reference to Tyler’s GOLF WANG fashion label rather than the usual Spotify logo.
- Sources point to Tyler’s cross-sector reach in music, fashion and social media as the main reason he has surged ahead, with the club and sponsor seeking to expand the fixture’s global cultural impact.
- The move would continue a Barcelona–Spotify tradition that began in 2022 with Drake and has since featured Rosalía, The Rolling Stones, Karol G, Coldplay, Travis Scott, Ed Sheeran and Olivia Rodrigo, and it would likely include a limited retail release if finalised.