Overview
- UNICEF’s Korean Committee unveiled the campaign at a Seoul press event featuring TOMORROW X TOGETHER and released a launch video.
- The video shows the members interacting with children as leader Soobin says, “Asking for help doesn’t mean you are weak.”
- The initiative targets the mental health and well-being of children and adolescents around the world with empathy as a starting point.
- Label BIGHIT Music pledged $1.4 million to support programs that reduce stigma and expand resources for youth mental health.
- TXT plan continued promotions and fan-driven fundraising, building on an October visit to UNICEF’s New York offices that began the collaboration.