Overview
- TWIX introduced TWIX Bits, a bite-size take that combines the brand’s creamy chocolatey caramel and crunchy cookie in one poppable piece, now available nationwide.
- The brand partnered with LiAngelo Ball, a former pro basketball player who now records as a platinum-certified rapper, to embody its message that two skills can live side by side.
- A promotional sweepstakes offers fans a chance at a “Two‑Way Contract” and $2,000, with entries submitted at TWIX.com/bits in 50 words or fewer describing their own two talents.
- Fans can double their entries by posting on Instagram or TikTok with #TwixBitsSweepstakes and tagging @TWIX, tying social sharing to the campaign’s call to show personal duality.
- Ball told ClutchPoints the tie-up fits because TWIX blends creamy and crunchy the way he balances hoops and music, extending the brand’s long-running left‑right, “brand of two” identity.