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TV Globo Premieres 'Quem Ama Cuida' With Sweeping Flood Set Piece

The launch spotlights large-scale practical effects under Amora Mautner’s hands-on direction, signaling a cinematic push for the 9 p.m. slot.

Overview

  • Globo’s new 9 p.m. telenovela, written by Walcyr Carrasco and Claudia Souto, debuts Monday with an opening chapter set during a catastrophic flood in São Paulo.
  • The production staged the disaster with practical water rigs in a 13,000 m² artificial lake at Parque Radical de Deodoro, then extended scenes with VFX and a 200 m² LED wall.
  • Director Amora Mautner leans on a “Projeto Méliès” approach that favors in‑camera tricks over green screen and says the team will adjust story beats based on audience response.
  • Letícia Colin leads as Adriana, with Chay Suede, Antônio Fagundes, Tony Ramos and Jesuíta Barbosa among a large ensemble that mixes romance, family conflict and a slow-burn mystery.
  • Globo mobilized roughly 270 technicians and artists for the flood sequence, reflecting a strategy to blend social realism with big-set spectacle in its flagship prime-time drama.