TV Globo Launches 'Fique Antenado' to Promote Digital Antennas Before World Cup

Overview

• The broadcaster rolled out the Fique Antenado campaign on May 29 and began a four-day Maratona (May 29–June 1) with on-air tutorials and service pieces to show viewers how to buy, install and tune digital antennas.
• Globo says digital terrestrial reception typically delivers lower latency than internet streaming because the signal goes directly from the network to transmitters and then to homes, which reduces the chance of hearing a goal before it appears on screen.
• The campaign emphasizes low-cost, user-installable options: internal passive models for areas near transmitters and amplified active models with USB power for harder-to-reach locations, with retail prices reported from about R$30 to R$85.
• Support channels include a campaign website, a WhatsApp help line and local affiliate demonstrations, and organizers arranged targeted distributions such as Expo Favela Minas handing out 500 antennas on May 29–30 to expand access.
• Coverage still varies by city and household factors like building materials or older TVs that need digital converters, so the campaign urges viewers to test positions near windows, run a channel scan and check local signal maps ahead of the World Cup.