Overview
- On Feb. 27, Tumblr marked its 19th year with a nostalgia reel that omitted Halsey despite her deep ties to the platform.
- On Mar. 1, Halsey reshared the clip on X with “I keep your lights on for years and this is the thanks I get?”, drawing more than 300,000 likes.
- On Mar. 2, Tumblr posted a Notes‑app apology, calling Halsey “a pillar of our platform” and echoing her “keeping our lights on for years” phrasing.
- Tumblr followed with a corrective reel spotlighting Halsey’s Tumblr‑era imagery, including Badlands visuals and a peace‑sign selfie.
- Coverage noted the exchange’s playful tone and used it to revisit Tumblr’s 2010s legacy and the politics of platform nostalgia.