Overview
- Announced today, the program backs selected TikTok creators with promotion, development support, and potential funding to make exclusive shows for the Fox-owned streamer.
- Participants will craft a range of scripted and unscripted projects, including formats such as competition, dating, and game shows, for debut only on Tubi.
- TikTok will help identify talent and use its Spotlight program to steer viewers to Tubi, with the initial cohort slated to be unveiled later this summer.
- TikTok executive Dawn Yang framed the collaboration as a way for creators to grow audiences and tell bigger stories, while Tubi’s Rich Bloom called it a bridge to premium long‑form storytelling.
- The move extends Tubi’s creator push—including Stubios, Kickstarter tie‑ins, and thousands of creator episodes—following reported profitability in 2024 and a Nielsen‑tracked rise in ad‑supported viewing share in 2025, even as some coverage questions whether short‑form appeal will translate to longer series.