Overview
- Tubi, which launched a native ChatGPT app Tuesday, is the first major streaming service to build a dedicated experience inside the chatbot.
- Users add the app from the ChatGPT store, type @Tubi, and ask for what to watch in plain language.
- The app returns interactive picks from Tubi’s library of more than 300,000 movies and TV episodes, and a tap opens the title on Tubi.
- Tubi presents this as a pivot from its 2023 Rabbit AI feature, which it discontinued, to meeting viewers inside large AI platforms.
- With ChatGPT reporting about 900 million weekly users and Tubi topping 100 million monthly users, the integration could turn chat-based requests into instant viewing.