Overview
- Filmmakers released the official trailer on December 18, with Kartik Aaryan sharing it on YouTube and X; Sameer Vidwans directs for Dharma Productions and Namah Pictures.
- At a Mumbai launch event, Aaryan, Ananya Panday and producer Karan Johar unveiled the trailer and discussed the film’s tone and collaboration.
- The trailer sketches an enemies-to-lovers arc that moves from a shared vacation to tougher choices, foregrounding a challenge to traditional post-wedding expectations.
- The film opens in theatres on December 25, and reports note the planned clash with Ikkis has eased after that title’s shift to January 1.
- The campaign leans on viral marketing and music, including an Instagram reel set to the Chinese track Yiwang Yiwang Dou Yiwang and Talwiinder’s Tenu Zyada Mohabbat crossing 11 million views.