Overview
- MAGA Inc. disclosed Saturday that it will spend $10 million on television and digital ads in the Texas Senate race, splitting the buy roughly $5 million to promote Republican Ken Paxton and $5 million to attack Democrat James Talarico.
- Elon Musk’s America PAC has also made smaller independent expenditures in the contest, with reporting placing its spending in the low six figures to the low seven figures range.
- Talarico has led in recent polls and massively outraised Paxton over the summer, giving the Democrat a weeks‑long advertising advantage that outside GOP dollars are intended to blunt.
- Texas is costly to buy statewide airtime because it spans many media markets and campaigns get discounted candidate rates, so outside PAC money must be much larger to match a candidate’s broadcast reach.
- The buy reflects continued GOP unease about Paxton’s 2023 impeachment history and fundraising shortfalls and raises the stakes for whether Trump will deploy more of MAGA Inc.’s hundreds of millions to protect Republican control of the Senate.