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Trump Puts Himself at Center of 2026 Midterms as MAGA Inc. Begins Targeted Spending

Republicans worry his self‑focused ad strategy and selective super PAC buys could boost turnout for loyalists while hurting competitive down‑ballot races.

Overview

  • President Trump has ordered advisers to produce television ads that celebrate his record as a way to create a national ‘‘environmental lift’’ for the 2026 midterms and to push supporters to ‘‘pretend’’ he is on the ballot.
  • MAGA Inc., the pro‑Trump super PAC, made its first big play by spending more than $800,000 on voter contacts and ads to help Darline Graham win a narrow Republican Senate primary runoff in South Carolina.
  • Graham credited Trump for materially boosting turnout in the Pee Dee region, and her victory came in a close race that several outlets reported as decided on Tuesday.
  • Republican operatives are split because MAGA Inc. holds a large war chest but has not clearly committed to broad, timely spending, leaving fearful candidates unsure whether funds will be spent late or funneled to loyalists.
  • Coverage diverges on Trump’s strength with some outlets saying he remains the party’s dominant kingmaker and others noting a string of narrow wins and recent losses that suggest his endorsement power may be weakening; party leaders now face a test at the Sept. 9–10 Dallas midterm convention and in the weeks before November.