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Trump Names Influencer Nick Adams Special Envoy for American Tourism

The appointment puts a provocative social‑media figure in a U.S. branding role.

Overview

  • Nick Adams said on Tuesday on X that President Trump appointed him Special Presidential Envoy for American Tourism, Exceptionalism, and Values.
  • A State Department staff page, cited by Politico, shows Adams began the role last week.
  • Politico reported no immediate White House response, while Fox News published a supportive statement from spokesman Davis Ingle tying the role to America’s 250th anniversary.
  • Adams previously saw his Malaysia ambassadorship nomination reported as dropped after backlash in Malaysia to his past criticism of Islam.
  • Media reviews of his online presence note he removed “Alpha Male” branding and similar language as he assumes the post, after years of posts praising Hooters and boasting about “boobs.”