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Trump Media Posts $238 Million Q2 Loss and Shifts Strategy to Paid Truth Social Feed

Company leaders say the pivot is meant to stabilize finances after large crypto write‑downs and falling user traffic that leave near‑term debt and regulatory risks.

Overview

  • The company disclosed Monday that it lost $238.1 million in the second quarter on about $1.7 million in revenue, with per‑share losses rising to $0.86.
  • TMTG said roughly $190.4 million of the quarterly shortfall came from unrealized losses on digital assets, pledged coins and equity securities and reported roughly 14,139 BTC on its books after quarter end.
  • Interim CEO Kevin McGurn announced a retreat from many non‑media ventures to refocus on Truth Social and to scale Truth API, a paid feed launched Aug. 1 that the company says has signed about ten customers paying $60,000 to $100,000 per month.
  • Independent traffic data show Truth Social monthly visitors fell about 36 percent year‑over‑year in July, the stock has dropped roughly 80 percent since its 2024 debut and shares slid about 8 percent on the day of the earnings release.
  • Key near‑term risks include an investor option to demand early repayment of $1 billion in convertible notes in November, the volatile value of its crypto treasury that it plans to reset, and growing ethical and congressional scrutiny of Truth API.