Overview
- A joint announcement on Friday, August 7, 2026 said Trump Media, Crypto.com and Yorkville mutually terminated the proposed Trump Media Group CRO Strategy and a separate Crypto.com servicing deal for Yorkville ETFs.
- Trump Media also abandoned plans to embed a Crypto.com‑powered prediction market into Truth Social and will instead pursue a marketing and distribution agreement to promote Crypto.com’s prediction products to Truth Social users.
- Crypto.com CEO Kris Marszalek said the companies concluded continuing the CRO treasury and ETF servicing arrangements “doesn’t make sense” under current market conditions and that the exchange will seek other ways to allocate the CRO it had committed.
- The CRO token fell after the announcement, trading near $0.05 and down about 4–5%, and the companies said existing ETFs already launched will continue unchanged while they reallocate resources.
- The retreat follows Trump Media’s September 2025 purchase of $105 million in CRO and reflects a wider pullback from corporate crypto treasuries after price weakness, crowded competition, and growing political and regulatory scrutiny in Washington.