Overview
- Volume 1 is live as True Self, unveiling campaign imagery and the season’s opening product stories.
- Megan Thee Stallion returns as the collection’s central figure, while Key Glock debuts as the face of menswear.
- Design narratives highlight animal prints, coordinated sets, body‑contouring silhouettes, distressed denim, and the new J’adore That Girl subline.
- The media plan focuses on paid social, streaming video takeovers, and digital out‑of‑home in Houston and Miami to engage Gen Z.
- Parts two and three arrive in early April and early May, aligning with an omnichannel growth push—ecommerce near 50% of sales, 60+ stores, a stated $1 billion revenue goal—and include a donation to Megan’s Pete & Thomas Foundation.