Overview
- True Religion announced June 22, 2026 that it will open four more U.S. stores in Indianapolis, Brandon (Florida), Sacramento and Cherry Hill, bringing its U.S. fleet to 61 locations this year.
- The company named Kristen Jones as vice president of retail to run store openings and omnichannel operations after three decades at retailers including Skechers, Target and Levi’s.
- Management says company-owned stores are highly profitable, reporting about 45% four-wall EBITDA on average and typical store volumes of $1.5 million to $3 million.
- True Religion reported roughly $470 million in sales last year with about $124 million in adjusted EBITDA and is using backing from ACON Investments and SB360 to fund growth toward a $1 billion goal.
- The expansion builds on a multi-year turnaround that followed two bankruptcies and a 2020 restructuring, shifting the brand from premium denim to a broader urban-casual mix aimed at Gen Z and younger millennials.