True Fit Launches Agentic AI Shopping Agent Built on Two Decades of Fit Data

Overview

• True Fit says the tool is powered by hundreds of millions of shopper profiles and analysis of $616 billion in transactions across 60 million products and 91,000 brands.
• The company says the agent identifies “Will this fit?” moments in real time and guides shoppers to sizes and styles they are more likely to keep, leading to higher conversion and fewer fit-related returns.
• True Fit describes its approach as outcome‑based, drawing on what customers actually kept rather than relying on static size charts or public reviews.
• Retailers can deploy the agent on platforms such as Shopify, and True Fit says its Fit Intelligence can be delivered via Model Context Protocol to enhance other agents, search, and personalization systems.
• True Fit cites research that fit uncertainty is the top reason for purchase hesitation and reports that up to 70% of fashion questions to AI agents concern sizing, noting industry projections of $850 billion in returns for 2025.