Overview
- Trip.com rolled out its Envision 2026 strategy at a Shanghai partner conference on Friday, May 29, attended by about 3,500 guests from 78 countries.
- The company cited a strong recovery in 2025, reporting overall bookings up 60% year on year and outbound hotel and flight bookings at more than 140% of 2019 levels.
- Trip.com framed future growth around a roadmap of partnerships, AI and shared value and announced specific deals including a memorandum of understanding with Tourism Tasmania and a collaboration with Visa.
- The group awarded US$600,000 from its Tourism Innovation Fund to 10 projects including Universal Epic Universe and the Almaty Museum of Arts, and promoted its '3 Ds'—Discovery, Diversity and Journeys in Depth—while highlighting destinations such as Uzbekistan, Argentina and Colombia.
- Trip.com says embedding AI in search and bookings will speed personalization and efficiency for travelers and suppliers, and the firm’s partner and grant programs aim to boost demand and infrastructure in emerging destinations.