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Trip.com Investors Face Lead-Plaintiff Deadline in U.S. Securities Case Over AI Pricing Tool

The choice of lead plaintiff will set the litigation strategy and pick the law firm for the investor class.

Overview

  • Rosen Law Firm said it first filed the lawsuit and urged investors to seek the lead-plaintiff role before the deadline draws near.
  • The case seeks to represent buyers of Trip.com securities from April 30, 2024 through January 13, 2026.
  • The complaint alleges Trip.com downplayed antitrust risk tied to an AI hotel pricing tool that cut listed rates and pressured partners to comply.
  • That risk came into focus after the company disclosed a SAMR anti-monopoly probe and the stock fell about 17% in a single day, erasing billions in value.
  • No class is certified and the claims are unproven, though fallout has included co-founders leaving the board and reports of a plan to shut the pricing tool.