Overview
- Trip.com Group released platform data on Monday showing gross merchandise value for active-travel bookings increased nearly 40% year on year while searches for active sports experiences rose more than 30%.
- Platform engagement jumped sharply with Trip. Moments posts up 99% year on year and comments increasing twelvefold, which Trip.com says is turning user sharing into bookings.
- Booking growth varied widely by market, with Thailand up about 200%, South Korea 150%, Singapore 104%, the United Kingdom over 100% and Germany roughly 600%, reflecting different starting bases across markets.
- Diving is the most-booked activity globally followed by ziplining, paragliding, skydiving and cycling, and five destinations — Thailand, China, Australia, New Zealand and Malaysia — lead across multiple activity types.
- Regional behavior differs: European travelers tend to book solo or as pairs while Asia-Pacific groups average two to three people, a split that will influence how operators package multi-activity trips and target customers.