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Travis Kelce Re-Signs With Chiefs, Showcases $77,000 Cartier Watch Linked to Taylor Swift

The contract moment doubled as a public nod to his fiancée through a matching Cartier motif.

Overview

  • Kelce agreed to return to Kansas City on a new deal, with coverage split between a reported three-year $54.735 million extension and a one-year $12 million contract.
  • Photos and video from the team and Kelce show him wearing a gold Santos de Cartier Skeleton watch with an open dial that retails around $77,000.
  • The watch choice echoed Taylor Swift’s Cartier Santos Demoiselle seen in past photos, a discontinued model that trades on the resale market and has been listed in the tens of thousands.
  • In a Chiefs video from the signing, Kelce paused by Swift’s Arrowhead concert photo and appeared to mouth a greeting, signaling a personal touch to the routine paperwork.
  • Kelce has said Swift influenced his decision to keep playing, and the signing fused NFL business with pop culture in a way that also put extra attention on Cartier’s Santos line.