Overview
- Tommy Hilfiger announced Monday a multi-season partnership that makes Travis Kelce its global brand ambassador and creative collaborator starting in Fall 2026 and continuing into Spring 2027.
- Women’s Wear Daily reported the Fall 2026 campaign will be shot in New York in late April and is slated to debut in late August or September.
- The plan includes a Spring 2027 capsule that Kelce will co-design, reworking classic Tommy pieces with sportswear, sharp tailoring, and bold color.
- Coverage citing the brand says Kelce is expected to wear Hilfiger looks during his 2026 game-day tunnel walks, extending the collaboration to NFL visibility.
- Hilfiger is leaning on Kelce’s crossover appeal and social reach, an approach the brand has used with figures like Gigi Hadid and Lewis Hamilton to refresh its modern prep identity.