Overview
- A JANA Partners–led group that includes Travis Kelce and two business executives has taken roughly a 9% position in Six Flags and begun engaging the board on marketing, guest experience, and governance.
- Kelce announced the move on Instagram, citing childhood memories at Cedar Point and framing the investment as a bid to help preserve the park experience for future families.
- Former Cedar Fair CEO Matt Ouimet said Kelce’s brand could force measurable operational improvements, warning that visible maintenance or service lapses would carry reputational risks.
- Local analysis highlighted recent pressure on the company with seasons‑past sales down about 8%, attendance off roughly 9%, revenue lower by around $100 million, and debt near $5 billion.
- Since the 2024 merger that created a 56‑park operator, Six Flags has cut staff and reshaped leadership while still announcing new attractions for 2026, including coasters in Texas and Mexico and expanded seasonal offerings.