Overview
- The grocer released four pastel striped mini totes in stores on June 17, leading to long lines, early arrivals and rapid sellouts at locations nationwide.
- Each bag is sold for $2.99 and measures 13 x 11 x 6 inches in a heavy-duty 65% cotton/35% polyester blend with pockets on both sides.
- Stores set per-customer limits that varied by location and were unevenly enforced, with some shoppers leaving with far more than posted maximums.
- Resale listings appeared within hours on sites such as eBay and Mercari, showing prices far above retail with some single listings reaching hundreds or more.
- Trader Joe’s says supplies are limited, is restricting sales to inside U.S. stores, and has filed a lawsuit to stop knockoff listings and protect customers; the bags follow a pattern of viral limited drops that began in March 2024.