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Trade Republic Ditches Bots for 24/7 Human Support in €80 Million Service Overhaul

The shift aims to rebuild trust with customers.

Overview

  • Trade Republic, which announced the revamp on Wednesday, is rolling out round‑the‑clock phone and in‑app chat staffed by trained humans with no AI in direct contact.
  • More than 1,000 agents will handle support in multiple languages, and access is free for all users.
  • The company set targets of a 15‑second median phone wait and lets customers track cases in the app and decide when an issue is resolved.
  • A phased launch will enable phone access for all customers within about two weeks after an app update, backed by roughly €80 million in spending and new service centers.
  • The move follows a rise in complaints about hard‑to‑reach support and aligns with a push to shift from a low‑cost broker to a full‑service bank with over 10 million users.