Overview
- Turning Point USA named Kid Rock, Brantley Gilbert, Lee Brice and Gabby Barrett for its “All‑American Halftime Show” scheduled during Super Bowl LX.
- TPUSA says its program will celebrate faith, family and freedom and will run during halftime around 8 p.m. ET on Sunday, Feb. 8.
- The alternative show will stream on TPUSA’s YouTube, X and Rumble channels and air on partner outlets including Daily Wire+, Real America’s Voice, OAN, TBN, CHARGE! and The National News Desk.
- NFL Commissioner Roger Goodell reaffirmed Bad Bunny’s selection after the artist’s “ICE out” Grammys speech, saying the halftime platform is meant to unite people.
- The league’s choice of the Puerto Rican star aligns with its international growth strategy, while criticism from conservatives, including President Donald Trump, helped spur TPUSA’s counterprogramming.