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yesterday

Toys 'R' Us Launches 30-Store U.S. Holiday Push, Some Sites Already Open

The holiday rollout is run by WHP Global with Go! Retail Group operating the stores.

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Shoppers are seen in 2018 as Toys 'R' Us began its liquidation sale after the company announced it was filing for bankruptcy and closing more than 700 stores across the United States. Now the company is opening eight new flagship locations and 20 seasonal holiday shops. 
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Overview

  • The company plans eight permanent flagships and about 20 seasonal pop-ups nationwide for the 2025 holiday season.
  • The Chicago Premium Outlets flagship is already open, as are several seasonal shops in malls across multiple states.
  • A flagship at Tanger Outlets Deer Park on Long Island is slated for late November, the first stand-alone store there since 2018.
  • The expansion complements existing Macy’s shop-in-shops and reflects a partnership-driven model under WHP Global with Go! Retail Group.
  • Stores emphasize family-focused experiences with major brands like LEGO, Barbie, Hot Wheels, NERF and Paw Patrol, with more openings to be announced on the company’s store locator and social channels.