Toyota Targets 40,000 RAV4 Sales in 2026 After 10,000 Preorders

Overview

• Toyota logged more than 10,000 RAV4 orders after reservations opened in December, with broad showroom rollout following in late March.
• The brand is aiming for about 40,000 RAV4 deliveries in 2026 after a roughly 72% early‑year drop that came when old‑model stock ran out during the changeover.
• Executives forecast more than 50,000 RAV4s in 2027, with the SUV expected to be Toyota Australia's top seller next year.
• Plug‑in hybrids are expected to make up about 30% of 2026 RAV4 sales, even though PHEV versions arrive after mid‑year and start above $60,000 drive‑away.
• Leaders say they will not chase Chinese rivals on price, pointing to Toyota's warranty support, resale strength and a 270‑plus dealer network, as the company lifts its 2026 national sales goal to more than 210,000.