Toyota Reveals 2027 Prius and Plug‑In With Modest Upgrades and Published Pricing

Overview

• Toyota unveiled the 2027 Prius and Prius Plug‑in on July 16, 2026, releasing full specifications, grade-by-grade features, factory location and MSRP lists.
• Both models use the fifth‑generation Toyota Hybrid System (THS 5): the standard Prius is rated at 194 net horsepower (FWD) with an EPA‑estimated 55 MPG combined for the LE grade, and the Plug‑in uses a 13.6 kWh battery to deliver 220 net horsepower with up to a 44‑mile EPA all‑electric range on the SE grade.
• Toyota published base MSRPs that exclude dealer processing fees, with the Prius LE starting at $28,755 and the Prius Plug‑in SE at $33,980, and the company notes a $1,295 dealer processing and handling fee applies.
• The 2027 updates are mainly incremental and include standard Toyota Safety Sense 3.0, dual‑zone climate control, a new 'Inked' color option, added connectivity and OTA update capability, and grade-specific audio and comfort upgrades.
• Independent coverage points to a sharp U.S. demand drop — 19,518 Priuses sold in the first half of 2026, a 42.3% decline — and observers say the small changes and modest price rise are unlikely to reverse that trend given competitive pressure and higher gasoline prices linked to the Iran war.