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Toyota Posts Record First-Half Sales and Output on Strong U.S. Demand

Robust U.S. demand lifted results despite weaker trends in China, with Japan also softer.

Overview

  • Global sales rose nearly 3% in September to 949,153 vehicles and production increased 9% to 1,036,106 units, capping a record fiscal first half.
  • Toyota and Lexus sales climbed more than 14% in the United States, while China fell 1% and Japan declined 5% in September.
  • Coverage cites nine consecutive months of year-on-year growth and seven straight months of record sales and production, reflecting minor discrepancies among outlets.
  • Toyota is leaning on localized, competitively priced EVs and hybrids in China, boosted by the bZ3X, and it has confirmed a wholly Japanese-owned Lexus EV plant near Shanghai starting in 2027 with 100,000-unit capacity.
  • Profitability in China remains under pressure, with average profit per vehicle down from 274,000 yen in 2021 to 162,000 yen in 2024 and total profits dropping from 525 billion to 290 billion yen.