Overview
- The Yaris Cross goes on sale in five trims imported from Brazil, priced at ARS 41,464,000 to ARS 54,020,000.
- The range spans petrol and self‑recharging hybrid “híbrido flex full” versions that do not require external charging.
- All variants feature automatic CVT gearboxes and Toyota Safety Sense active safety technology as standard.
- Regional CEO Rafael Chang emphasized Kaizen-driven cost reductions, deeper parts localization and a total cost‑of‑ownership focus to counter Chinese competition.
- Toyota reaffirmed Argentina’s export role, noting the Zárate plant runs three shifts with 80% of output exported, and projected 2026 production of about 183,000 units locally and over 500,000 in the region.