Overview
- Toyota Kirloskar Motor announced the Urban Cruiser EBella E3 price as Rs 23.60 lakh (ex-showroom) for the lone launched variant, with the company revealing this on Friday, May 29.
- The E3 uses a 61 kWh battery and a front-mounted motor rated about 128 kW (≈171–174 bhp) with a claimed ARAI range of up to 543 km and support for AC and DC fast charging.
- Toyota has promoted ownership supports including an eight-year battery warranty, assured buyback and a Battery‑as‑a‑Service option, though published BaaS figures circulating (Rs 15.25 lakh upfront plus Rs 4.99/km) come from marketing material and full official terms are still pending.
- The EBella is built on Suzuki’s HEARTECT‑e architecture and is manufactured at Suzuki Motor Gujarat, but Toyota has positioned it as a single, fully loaded premium variant that costs roughly Rs 3.5–3.6 lakh more than the mechanically similar Maruti Suzuki e Vitara.
- Toyota says it has enabled more than 500 BEV‑ready service touchpoints and trained over 2,500 technicians for EBella support, and the model broadens Toyota’s India EV line-up as it faces rivals such as Hyundai, Tata, MG and Mahindra.