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Toyota Launches Land Cruiser FJ in Thailand at THB 1.269 Million

Thailand assembly sets up a global export hub for Toyota’s compact ladder‑frame SUV.

Overview

  • Toyota introduced the compact Land Cruiser FJ at the Bangkok International Motor Show, with Thai sales slated to start by the end of the month in a single high‑spec 4WD 2.7 variant.
  • The Thai‑spec model uses a body‑on‑frame IMV0 chassis, a 2.7‑liter four‑cylinder with 164 hp and 245 Nm, a six‑speed automatic, and part‑time four‑wheel drive with a low‑range transfer case.
  • Pricing starts at THB 1,269,000, positioning the FJ near top Corolla Cross trims and below higher Fortuner and Hilux variants in Thailand.
  • Built in Thailand for export to roughly 60 markets, the FJ is set to ship to Japan mid‑year, with Toyota Motor Philippines confirming a local debut later in 2026.
  • Toyota highlighted customization with four concepts and dealer accessories, featuring parts from ARB, Old Man Emu, Lenso, Brembo, and Yokohama, while reports point to potential India localization around 2028 at a new Maharashtra plant.